South Africans, as a whole, love animals. So, it’s a no-brainer when it comes to deciding whether or not to use them to promote your product. But it’s how you use them that makes it much more of a marketing minefield.

In recognition of World Mental Health Day (10 October), Boundless, a creative agency recognised for its groundbreaking campaigns, is partnering with the National Council of Societies for the Prevention of Cruelty to Animals (NSPCA) to launch Adoptim. This innovative campaign aims to promote responsible pet adoption by framing it as a unique health and wellness recommendation, encouraging people to consider the joy and enrichment pets can bring to everyday life.

The campaign, a striking departure from the norm, aims to reshape the landscape of automotive advertising by centring on the emotional experience of driving a Mazda rather than focusing solely on features or specifications.

Creative Best Practice in OOH with Roanna Williams.

In this episode, we sit down with Roanna Williams, Chief Creative Officer and Co-Founder at Boundless, to dive into the creative side of Out-of-Home (OOH) advertising. Roanna shares valuable insights from a creative agency perspective, offering expert tips on maximizing OOH creative. We also explore the unique challenges the industry faces in producing impactful OOH campaigns.

Birdwatching at The Loeries Episode 3: The Energy Episode

“Paul Jackson: The Second-Generation & 30-Year Advertising Veteran Who Built & Sold 2 Agencies & Just Started a Third. With an unrepentant love for Africa and creativity, Paul always had his heart set on taking African ideas, talents, and expertise to the global stage. He has done this for the last 30 years and he’s not about to stop!”

Join Eyitayo Olayemi, Founder of United Digital & The Diary of a CMO™ as he interviews our CEO.

“A true innovation. It is affecting lives, impacting the community, empowering women, creating jobs, upskilling farmers, and contributing to the SA economy. If only all brands could do this, oh what a world this would be,” says the agency.

It’s not every day, that three seasoned pros at the top of their game, come together to start a brand-new independent agency. In fact, given that the agency officially opens its doors on 29 February, it’s not even every year.

With over 20 years of experience in the industry, we asked her to tell us what still gets her up in the morning. Here’s what she had to say.

A perfectly extracted expresso and three boundless Jack Russel’s who greet me like I’ve been asleep for decades.

But coffee and dogs aside, what really gets me up every day is my LOVE HATE relationship with creativity. Its a mix of challenges and rewards, passion and frustration, chaos and inspiration. This constant push and pull, give and take dynamic is what constantly challenges my creative thinking, and I LOVE this.

#Boundless #ChiefCreativeOfficer #creativity #honesty

Listen to what the judges, one of whom is our very own Roanna Williams, had to say about the winning work at this year’s Creative Circle Best of 2023 Awards.

By Herman Manson. Paul Jackson and Stuart Walsh, both formerly from Grey, and Roanna Williams, ex-Net#work BBDO, have banded together to create Boundless, a new agency where lots of experience and quite a few gray hairs count as positives.

Roanna Williams, Co-Founder and CCO of Boundless shares how The Loeries makes a real difference to the industry.